Politique de confidentialité

Last Updated: June 17, 2025

1. Introduction

Welcome to go-orthouk.com (the "Website"). We are committed to protecting the privacy and security of our customers and website visitors.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website, purchase our products (such as replacement retainers), or otherwise interact with us.

Please read it carefully to understand your rights and how we handle your information.

2. About Us

go-orthouk.com is operated by Go Ortho (T/A Ortho Go Ltd), a company registered in the United Kingdom. We specialise in providing custom replacement retainers directly to customers through our online platform.

Our Contact Information:
Full Business Name: Go Ortho (T/A Ortho Go Ltd)
Company Number: 15792033
Registered Address: 20 Wenlock Road, London, England, N1 7GU
Email: info@go-orthouk.com

3. What Personal Data We Collect and How We Use It

We collect personal information that you provide to us directly, that we collect automatically when you use our Website, and that we may receive from third parties.

Information You Provide to Us

  • Account and Profile Information: When you create an account, we collect your name, email address, password, and shipping address.
  • Purchase Information: When you make a purchase, we collect your name, shipping and billing address, payment details (processed securely by third-party payment providers), and information about your order.
  • Digital Scan Information: To manufacture your replacement retainers, we may collect or use a digital scan of your teeth, either supplied by you (for example, from a previous provider such as SmileDirectClub) or generated from your impression kit. We treat this scan data as sensitive and use it only with your explicit consent to manufacture your retainers.
  • Communications with Us: If you contact us for customer support or any other reason, we may collect your name, email address, and message content.
  • Marketing Preferences: We collect your preferences for receiving marketing communications (only with your consent).

Information We Collect Automatically

  • Device and Usage Information: We collect data such as your IP address, browser type, operating system, referral URLs, pages viewed, and visit timestamps.
  • Cookies and Tracking Technologies: We use cookies and similar technologies to improve your browsing experience. See Section 7 for more details.

Information We Receive from Third Parties

We may receive limited information from trusted partners such as payment processors (for fraud prevention) or analytics providers.

4. Legal Basis for Processing Personal Data (UK/EU)

We process your personal data under the following legal bases:

  • Performance of a Contract: To fulfil your order for replacement retainers.
  • Consent: When processing your digital scan or sending marketing communications.
  • Legitimate Interests: For business improvement, fraud prevention, and communication, provided your rights are not overridden.
  • Legal Obligation: To comply with applicable laws and regulations.

5. How We Share Your Personal Information

We do not sell your personal information. We may share your data only with:

  • Service Providers: Trusted third parties who assist with payment processing, order fulfilment, delivery, and analytics.
  • Professional Advisors: Such as accountants, insurers, and legal counsel, where necessary.
  • Dental Professionals: A UK-registered dentist may review and approve your digital scan before manufacture, in accordance with professional and regulatory standards.
  • Regulatory Authorities: When required by law or for compliance with legitimate requests from public bodies.

6. Your Privacy Rights (UK and EU)

Under the UK GDPR and EU GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal data.
  • Restrict or object to certain types of processing.
  • Request data portability (transfer of your data to another provider).
  • Withdraw consent at any time, without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at info@go-orthouk.com. We will verify your identity before processing your request and respond within the required legal timeframes.

7. Cookie Policy

Our Website uses cookies to enhance your browsing experience. Cookies help us remember your preferences and understand how visitors use our site.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for site functionality.
  • Performance Cookies: Help us understand website traffic and usage patterns.
  • Functionality Cookies: Remember your preferences and settings.
  • Targeting Cookies: Used (only with your consent) to measure engagement and improve our services.

You can disable cookies in your browser settings, though this may affect some functionality.

8. Data Security

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, or loss.

All personal data and digital scans are stored securely within the United Kingdom or the European Economic Area (EEA). While we maintain robust security systems, no online transmission can be completely secure. We encourage you to use strong passwords and keep your account information confidential.

9. Data Retention

We retain your personal information — including your digital scan — for as long as necessary to fulfil your order and comply with legal, regulatory, and professional obligations.

Scan data is typically retained for up to 7 years from your last order, after which it is securely deleted or anonymised.

10. Children’s Privacy

Our Website is not intended for children under the age of 16, and we do not knowingly collect personal information from them.

If we discover that we have inadvertently collected such data, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect regulatory or operational changes. The “Last Updated” date above indicates the most recent revision.

We encourage you to review this page regularly to stay informed about how we protect your information.

12. How to Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

Email: info@go-orthouk.com
Address: 20 Wenlock Road, London, England, N1 7GU