Dazzling Smiles for Everyone
We're a London-based team passionate about making high-quality oral and dental care products accessible right to your doorstep. We believe everyone deserves a smile they can be proud of. That's why we've handpicked a selection of products to suit all sorts of needs and wallets. From the latest teeth-straightening solutions to essential dental care must-haves, we're here to help keep your smile healthy and bright.
Founder and our in-house innovator, Dr. Bagadi blends traditional dental practice with AI technology, reshaping your dental care with a personalised touch.
Dr. Nagm Bagadi, Founder
Dentist, M.Sc, Orthodontics
As our COO, Nicole ensures your journey with us is as smooth and efficient as possible, drawing on her international experience to make your smile transformation effortlessly seamless.
Nicole Staiger
Chief Operating officer
Putting You First
Top-Quality Gear
Our products are cherry-picked by top UK dentists to ensure they're of the utmost quality. No gimmicks, just great gear for your smile.
Something for Everyone
We know every smile unique. Our diverse range caters to all ages and dental journeys, so you can find just the right fit for your pearly whites.
Friendly Support
Our approachable customer service team is always ready to help you navigate your options and find what suits you best. Think of us as your personal smile guides!
Our Commitment
- Focusing on making your smile shine even brighter.
- Upholding high dental standards to maintain your trust.
- Collaborating with top UK dentists to offer safe, innovative products.
- Clear, jargon-free communication with honest advice.
- Comprehensive information to support informed dental health decisions.
- Strict protection of your personal information.
- Valuing and acting upon your feedback for continuous improvement.
- Our team continually updates its knowledge to serve you better.
- Prompt action to resolve any issues that arise.
